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If you are selling – when you should be marketing – your creative firm is jumping the gun. And blowing it
Practical advice from a PR expert who specializes in helping creative firms get the word out.
If your creative firm makes money by selling services, you can only go so far. The best firms thrive by creating value instead
The counterintuitive – and highly effective – pitching approach to winning six or seven-figure projects.
What is a “commercial” production company? And how do directors work in that world?
Stop being so polite. Every project has a budget. Don’t ever send a proposal without first knowing it.
Part Two: the remaining three revolutions your studio needs in the New Year.
Part One: In the New Year, your creative studio doesn’t need resolutions. You need revolutions.
Sales is a system: Joel Pilger and Tim Thompson discuss the role of the Executive Producer