“Your pricing strategy is actually the easiest way to dramatically increase your profits. There’s really nothing else you can do that is so simple to drive bottom-line performance.” – Blair Enns

In episode 47 of the RevThinking podcast, Joel Pilger talks with Blair Enns of Win Without Pitching. Their discussion spans a variety of topics including “The S Word,” why weak sales is often not a sales problem (but rather a marketing problem), and how many creative entrepreneurs are addicted to the Big Reveal.

Be sure to grab a copy of Blair’s latest book, Pricing Creativity.

 

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