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NBCU rolls out Bluprint, its aggressive D-I-Y rebrand of Craftsy

The $230M acquisition is used for an aggressive bet on SVOD

NBCU describes its bet with Bluprint to be “a Netflix for lifestyle learning, a Netflix for hobbies” as “an experiment”. And it is a multi-layered experiment at that, with the key question being whether a subscription-video-on-demand (SVOD) service can successfully mix the traditional “Three Cs” of Content, Community and Commerce with a fourth one, Celebrity and Influencers. This is as fascinating a case study as we may ever see with this attempt to mix content and e-commerce with SVOD services.

7 Ingredients™ tags: Creative, Marketing, Entrepreneurship

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