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Our most popular insights, articles, and posts for creative entrepreneurs.
It’s your favorite phrase: ‘Hello, I’d like to talk to your studio about a project.’ But is it real?
Sales is not a service. Sales is expertise and leadership. Get ready to shift your thinking and start upselling.
Perhaps the real reason you hate pitching is that you’re just not very good at it.
If you are selling – when you should be marketing – your creative firm is jumping the gun. And blowing it
Stop being so polite. Every project has a budget. Don’t ever send a proposal without first knowing it.
Before you say YES or NO to a new project, how do you decide if it’s a good fit?