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You know that first statement on your creative firm’s home page? The one that perhaps reads…

“We are a _____ studio.”

… or something like that?

Here’s my favorite positioning hack: Change that “a” to “the.”

Now read it aloud. See what I did there?

If the statement doesn’t ring true, you’ve got work to do.

Next, if that statement includes words like “we,” “creative,” “storytelling,” “integrated,” “award winning,” or any of your services, take a deep breath and view this meme on Instagram.

Cheers,

Joel


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