fbpx

By now, every creative firm knows content marketing is one of the best ways to generate new business leads.

But it’s not easy. When working with an owner to implement a workable strategy at his/her studio, the most common objection I hear is:

“But I don’t know what to talk about!”

I know. You don’t feel like an expert. You don’t think you have original thoughts. Why would anyone read – much less care about – what you have to say?

Years ago I stumbled across a quote of unknown origin which shifted my thinking. It literally launched my journey into thought leadership.

So as you’re pondering how to raise your firm’s profile in 2020 and beyond, I hope you find this quote helpful.

First, take a step back…

Notice all your progress and accomplishments…

And consider…

“You are the expert at how you did it.”

See? You do have a lot to say.

Cheers,

Joel