By now, every creative firm knows content marketing is one of the best ways to generate new business leads.

But it’s not easy. When working with an owner to implement a workable strategy at his/her studio, the most common objection I hear is:

“But I don’t know what to talk about!”

I know. You don’t feel like an expert. You don’t think you have original thoughts. Why would anyone read – much less care about – what you have to say?

Years ago I stumbled across a quote of unknown origin which shifted my thinking. It literally launched my journey into thought leadership.

So as you’re pondering how to raise your firm’s profile in 2020 and beyond, I hope you find this quote helpful.

First, take a step back…

Notice all your progress and accomplishments…

And consider…

“You are the expert at how you did it.”

See? You do have a lot to say.