“See if that creative is actually working. It’s not good enough to just look pretty, it’s about really understanding that business and what those business objectives are.” – Lorey Zlotnick
In this episode of the RevThinking podcast, Joel Pilger talks with Lorey Zlotnick, consultant at Zequity Marketing, about what separates good agencies from great agencies: their ability to get inside their clients’ minds… and brands.
Having spent her career on the client side working for companies such as NFL Media, FOX Sports, Bravo and Disney, Lorey now consults with agencies on how to better manage their relationships with their clients and with their clients brands.
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