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To be great at sales, you have to be great at marketing… and being great at marketing means outreach that is consistently, personal, and at massive scale.
Sales is not a service. Sales is expertise and leadership. Get ready to shift your thinking and start upselling.
In just 3 short weeks, Jumpstart has grown into a community of 34 members from all over the world.
An interview with Robert Blatchford discussing the evolving – an increasingly critical – role of business development at creative agencies, studios and production companies.
The client suddenly sends you an email out of the blue, “We’ve decided to go in a different direction”
How many ideas you should present in your pitch? The answer depends not on your ideas, but on your confidence.
If you’re like most firms, you present your ideas from a beautifully printed book. This week’s HOW #4 reveals why that’s a mistake.
Instead of growing your small studio – and your current problems along with it – Joel and Tim discuss examples of putting two habits in place: The Three R’s and The Splits.
When you give over control of your ideas, you lower your position from a leader to a lowly order taker. And devalue your brilliant ideas down to a mere email attachment.
Think ahead and make sure your creative firm has the slow seasons covered.