“If we could just do a great project like that then clients would award us more great projects… because great work begets great work. Doesn’t it?” – Joel Pilger
Episode 52 of the RevThinking podcast, Joel Pilger tackles a repeating theme that we hear again and again talking with studio owners
‘We have a sales problem.’
Regardless of specialty, revenue, or even profitability, every owner thinks he/she has a sales problem.
But when one unpacks the problem, poor sales is actually the symptom of a deeper problem: weak marketing and positioning.
In this episode, Joel walks us through the necessary items that must be stacked in your business for it to thrive in today’s modern economy where you are competing against hundreds of firms.
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The RevThinking Podcast
Listen to all past episodes at the RevThinking Podcast page or subscribe at iTunes, Spotify, or Soundcloud.
FOR FURTHER READING
Everyone Has a Sales Problem
by Joel Pilger
Learn how great work can only result from better clients, powerful outreach, narrow positioning, and your Genius. [RevSight free download]