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If you’re like most firms, you present your ideas from a beautifully printed book. This week’s HOW #4 reveals why that’s a mistake.
When you give over control of your ideas, you lower your position from a leader to a lowly order taker. And devalue your brilliant ideas down to a mere email attachment.
This week’s HOW is the simplest to put into practice immediately.
Perhaps the real reason you hate pitching is that you’re just not very good at it.
The counterintuitive – and highly effective – pitching approach to winning six or seven-figure projects.