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Taking a hard look at the reason the majority of firms don’t win pitches: it’s not what you’re pitching, it’s HOW you’re pitching. This week we examine the magic of a leave-behind.
It’s your favorite phrase: ‘Hello, I’d like to talk to your studio about a project.’ But is it real?
Taking a hard look at the reason the majority of firms don’t win pitches: it’s not what you’re pitching, it’s how you’re pitching. This week we examine the chemistry of your pitch presentation itself.
Sales is not a service. Sales is expertise and leadership. Get ready to shift your thinking and start upselling.
An interview with Robert Blatchford discussing the evolving – an increasingly critical – role of business development at creative agencies, studios and production companies.
The client suddenly sends you an email out of the blue, “We’ve decided to go in a different direction”
How many ideas you should present in your pitch? The answer depends not on your ideas, but on your confidence.
Joel Pilger interviews Tim Thompson to find out more about the first of “The 6 Reports” – the Sales Report.
If you’re like most firms, you present your ideas from a beautifully printed book. This week’s HOW #4 reveals why that’s a mistake.
A follow up to an article by the same name, Tim Thompson and Joel Pilger discuss the unavoidable slowdowns studios face and, more importantly, what we can do about it.