Meet your 2 A.M. issues.

This diagram reveals the reason most creative firm owners can’t sleep at night.

It turns out, there are seven of them.

We often refer to the Seven Ingredients of the Creative Firm™ as “the 2 A.M. issues every owner faces,” because failing in just one of these areas will cause your business to fail. Worrying about them is the thing that often keeps entrepreneurs up at night.

Remember the day when you realized you were brilliant at Creative (The Work) (design, directing, branding, etc.) and you decided to launch your own creative firm? Little did you know Creative (The Work) is just one ingredient out of seven. All other areas being equal, Creative (The Work) represents about 15% of what it actually takes to run a creative business.

The diagram above is a massive simplification of something we affectionately refer to as “The Insanity Diagram,” which appears below. Drawing upon decades of experience and wisdom running creative firms, team RevThink explored the seven areas, each with its corresponding goals, strategies, routines as well as the myriad connections. One glance at the resulting diagram reveals the complexities involved in running a successful creative firm:

No wonder so many owners struggle to maintain balance as their businesses grow and evolve through the years.

Below is a simplified view of the 7 Ingredients as well as a brief description of each area:

The Capability Of Our Team & The Work We Produce

Guiding Clients, Managing Resources, Actualizing & Maintaining 
“The Splits”

Positioning, Publicity, Outreach, Laying The Foundation For Sales

Sales Pipeline, Winning New Business & Stimulating Repeat Business

Measuring, Reporting & Projecting Money

Legal, Facilities, Taxes, Recruiting & Retaining Talent

Genius, Leadership, Vision, Asset Growth & Exit Strategy

Interested in seeing how your firm stacks up against others in the industry? Download our Benchmarking Your Creative Firm incite brief from our Resources page.