We’ve all said it:
“We need a rep!”
But a sales rep is rarely the solution to your real need. Why?
As a studio / prodco / agency principal, your real need is this: to learn how to position your creative firm, perform powerful (and authentic) outreach at scale, built trust, and share your killer expertise.
Once you’ve learned those skills – and done the hard work – you will finally understand what “sales” actually means.
Until then, you don’t understand sales. And here’s why that’s a problem:
You can’t delegate what you don’t understand.
This is why hiring a rep or a salesperson fails 90% of the time.
I explore this very subject in my new podcast with a true sales genius: Carolyn Hill at Carolyn Reps. Listen (and learn) here:
If you like what you hear – especially towards the end of the episode – I want to hear from you.