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We’ve all said it:

“We need a rep!”

But a sales rep is rarely the solution to your real need. Why?

As a studio / prodco / agency principal, your real need is this: to learn how to position your creative firm, perform powerful (and authentic) outreach at scale, built trust, and share your killer expertise.

Once you’ve learned those skills – and done the hard work – you will finally understand what “sales” actually means.

Until then, you don’t understand sales. And here’s why that’s a problem:

You can’t delegate what you don’t understand.

This is why hiring a rep or a salesperson fails 90% of the time.

I explore this very subject in my new podcast with a true sales genius: Carolyn Hill at Carolyn Reps. Listen (and learn) here:

http://revthink.com/carolyn-hill-the-sales-translator/

If you like what you hear – especially towards the end of the episode – I want to hear from you.

Cheers,

Joel