"How can I as a marketer ignite the pathway – that I want – when somebody is reacting to my fill-in-the-blank?'" – Nina Stanley In this episode of the RevThinking podcast, Joel Pilger sits down with CCO and Neuromarketing Officer Nina Stanley at MOD to explore the her journey of helming her creative agency. They...
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RevThought episode 005, our newest show on the RevThinking podcast: snackable conversations between Joel Pilger, Tim Thompson, and impromptu guests. Our topic is “Marketing is not for quitters." Listen to past episodes at the RevThinking Podcast page or subscribe at iTunes, Spotify, or Soundcloud. SEARCH REVTHINKING PODCASTListen on Apple Podcasts Listen on Spotify HOLLYWOOD...
This week on RevThoughts Joel Pilger and Tim Thompson discuss “Marketing Is Not A Website.“ Listen to past episodes at the RevThinking Podcast page or subscribe at iTunes, Spotify, or Soundcloud. SEARCH REVTHINKING PODCASTListen on Apple Podcasts Listen on Spotify HOLLYWOOD BREAKS PODCASTListen on Apple Podcasts
Prediction: in 2019, Brand loyalty will become a losing marketing strategy with exponentially decreasing returns Because Direct-to-Consumer marketing (D2C) will also fundamentally change video production If you have only one takeaway from 2018 it is the significance of D2C. NBC News Digital SVP Nick Ascheim, argued that “content publishers and brands need to shift focus…
Another recent RevThink commissioned brand refresh on behalf of creative firm Deep Sky
In the area of Marketing, often we recommend a studio strengthen its brand identity, messaging and/or positioning
If you are selling – when you should be marketing – your creative firm is jumping the gun. And blowing it
With 2020 is in the books, it is time to look toward your future. If your goal is to build a more valuable company in 2021, here are some New Year’s resolutions to consider: 1. Stop chasing revenue. A bigger company is not necessarily a more valuable one if the extra sales come from products…
I’ve spent the past four weeks probing the question: How are one-third of studios thriving right now despite COVID? I’ve spoken with many owners. But when one of my former clients said this (shared with permission): “Our sustained workload is a result of making investments: a year of steady cold emails, email blasts, and content…