Prediction: in 2019, Brand loyalty will become a losing marketing strategy with exponentially decreasing returns Because Direct-to-Consumer marketing (D2C) will also fundamentally change video production If you have only one takeaway from 2018 it is the significance of D2C. NBC News Digital SVP Nick Ascheim, argued that “content publishers and brands need to shift focus…
Another recent RevThink commissioned brand refresh on behalf of creative firm Deep Sky
In the area of Marketing, often we recommend a studio strengthen its brand identity, messaging and/or positioning
If you are selling – when you should be marketing – your creative firm is jumping the gun. And blowing it
With 2020 is in the books, it is time to look toward your future. If your goal is to build a more valuable company in 2021, here are some New Year’s resolutions to consider: 1. Stop chasing revenue. A bigger company is not necessarily a more valuable one if the extra sales come from products…
I’ve spent the past four weeks probing the question: How are one-third of studios thriving right now despite COVID? I’ve spoken with many owners. But when one of my former clients said this (shared with permission): “Our sustained workload is a result of making investments: a year of steady cold emails, email blasts, and content…