This is the moment when good ideas die. Because while your firm often creates killer pitches, you flounder trying to figure out how to present your big content idea in a way that really makes it sexy and sellable to distributors.
Taking a hard look at the reason the majority of firms don’t win pitches: it’s not what you’re pitching, it’s HOW you’re pitching. The final HOW: don’t stop pitching.
Taking a hard look at the reason the majority of firms don’t win pitches: it’s not what you’re pitching, it’s HOW you’re pitching. This week we examine the magic of a leave-behind.
Taking a hard look at the reason the majority of firms don’t win pitches: it’s not what you’re pitching, it’s how you’re pitching. This week we examine the chemistry of your pitch presentation itself.
How many ideas you should present in your pitch? The answer depends not on your ideas, but on your confidence.
If you’re like most firms, you present your ideas from a beautifully printed book. This week’s HOW #4 reveals why that’s a mistake.
When you give over control of your ideas, you lower your position from a leader to a lowly order taker. And devalue your brilliant ideas down to a mere email attachment.