AQ: Aesthetic
Intelligence

Using Your Taste to Guide Your Studio’s Growth

Eight-week accelerator coming soon.

Unleash your AQ.

Join Waitlist




As our feeds are flooded with waves of bland, robotic messaging we need a set of tools to break through the minutiae. A bedrock for your opinions, your creative vision and your studio’s voice.

What can deliver perception, understanding, appreciation and connection? We call it Aesthetic Intelligence (AQ).

‍A strong AQ removes inhibition and meaningless jargon, enabling you to express vision to your team, connect with your clients and share your point of view with the industry at large. 
‍
‍This course covers: Taste Analysis, Goal Setting, Market Assessment, Client Personas, Communication Framework, Sales Psychology and AQ Scoring.

AESTHETIC INTELLIGENCE at a glance
Taste and Communications Accelerator
Communicate your studio’s true value and unleash your point of view
Supportive creative peer group
Led by Matt Taylor, RevThink Advisor
Schedule

US Group
Weekly starting Tuesday, July 29 at 4 PM ET (time TBD)

APAC Group
Weekly starting Wed, July 30 at 3 PM AEST (time TBD)

Group Leader

Matt knows the barriers that studio owners build in front of their own success. Starting as a creative himself he has owned 2 creative studios - the second of which he sold and moved into the world of Big 4 Consulting.

After learning their dark arts, Matt returned to the industry he loves, certain that creatives are, in fact, the best salespeople when they believe in what they are selling.

This course results from Matt working closely with studio owners and senior creatives across the globe and now RevThink brings you Aesthetic Intelligence.

The Build Out

WEEK O - KICKOFF

Defining
Your Taste &
Understanding Your Value

Remember the work that got you hooked, and explore the work that made you.

Find your secret sauce—then own it.

WEEK 1 - GOALS

Secret
Ingredient

Avoid making your strength your weakness.
‍
Your Secret Sauce is what comes naturally, but you are the worst at communicating. We will break down the raw elements of your current business performance and communication strategies. We will set clear goals and identify the triggers that are holding you back.

WEEK 2 - INDUSTRY ANALYSIS

Taste
Training

Train your palate and Analyze the Market.

No one is born with impeccable taste; it is developed and trained. By analyzing your competitors, we will find the language to best describe your studio in a succinct and compelling way that you will want to use.

WEEK 3 - SALES (INTERNAL)

Tasting
Notes

Train your team as Sales Sommeliers.
‍
Sales is more than just building a pipeline; it starts with conversations both internally and externally. Sales Ability is understanding your special sauce in regards to the market. Sales, like animation, is also a team sport. Do you, your producers, and your creatives all tell the same story about your studio when meeting a new client or attending a conference? We’ll create tasting notes, so you can bring your team to the table and share the finer flavors of your studio’s work—so they'll become Sales Sommeliers and your best ambassadors.

WEEK 4 - Marketing

Smoky, Zesty, or Insanely Hot?

Understanding your Audience.
‍
Marketing is not about drowning the internet. Just like sales, effective marketing doesn’t mean talking to everyone all the time. We’ll build personas of your ideal clients so you can match the flavors of your secret sauce to best suit their appetites—something safe and smoky or insanely hot. Then you can focus your efforts on the right people, and spice up your marketing while you’re at it.

WEEK 5 - growth

Cooking
with Heat

Pairing your Secret Sauce with the meat of your Business.
‍
The reason a “magic phrase” alone doesn’t work is that you need to connect your unique selling point to your practical business operations. Look at what’s on the menu with recent opportunities; how could you be spicing up your clients’ work? We’ll set the non-negotiables for your growth strategy and map out where you need to play and how you will win. The sizzle of your growth strategy will draw the crowd that you’ve been looking for.

WEEK 6 - SALES (EXTERNAL)

Bringing It to the Table

Combining your Secret Sauce with your Sales Strategy.

Relational selling is the art of parking your taco truck when the buyers are hungry. Sales calls with a pre-set agendas kill leads. Real conversations open the doors to new possibilities. Learning to ask the right conversations, inviting your clients to share, grabbing the challenges and meeting expectations will keep the orders coming and get your studio cooking on all burners.

Enrollment Options

LIVE GROUP

AQ:
CORE BRIGADE

$5K USD*
Payment Plans and Country Discounts Available - Please Inquire info@revthink.com
Live Workshops with RevThink and a Core Brigade of your peers.
‍Limited to 6 seats.
Includes:
8x Live Weekly Workshops
Replays of Weekly Workshops
Lifetime access
Worksheets (Comms Channel Plan, Basic 12-Month Sales Strategy, etc.)
1-on-1 audit with Matt Taylor upon completion
Join Waitlist
PRIVATE 1-ON-1

AQ:
MASTERCHEF

$7K USD*
Payment Plans and Country Discounts Available - Please Inquire info@revthink.com
Maximize your transformation with personalized guidance.
Limited to 3 seats.
Includes CORE BRIGADE plus:
4x Private Sessions with you, your team, and RevThink Advisor Matt Taylor
RevThink Studio Assessment upon completion
Join Waitlist

RevThink accelerators are guaranteed, if you're not a fit simply request a refund.

Testimonials

“I honestly lost faith in consultants long ago, especially around the amorphous 'studio positioning' mantra that gets thrown around to help motion studios market. It is confusing at the least, and fake feeling at the most and hard to see results often.

But holy sh%t, in 20 minutes flat, Matt helped our class find our positioning in the simplest way. You'll have to ask him how, but each of our answers were the clearest I've ever heard. I felt such a spark again.

PJ
Richardson
Laundry

“The Rekindle workshop (now AQ) helped us see the ingredients that make up our secret sauce with clarity and purpose. We have been implementing the lessons learned to align our values with how we communicate internally as well as with our clients.  

Highly recommend this to those who are ready to take the cap off and unleash your signature blend of hot sauce."

Hung
Le
BIEN

"Rekindle (now AQ) was like a turbo boost for our system—an energy drink for the soul—and really put us on the right track to crush it in the motion world.”

Oliver
Keane
Roxbox