NBCU rolls out Bluprint, its aggressive D-I-Y rebrand of Craftsy The $230M acquisition is used for an aggressive bet on SVOD NBCU describes its bet with Bluprint to be “a Netflix for lifestyle learning, a Netflix for hobbies” as “an experiment”. And it is a multi-layered experiment at that, with the key question being whether…
Joel Pilger
The Three R's: What Really Drives the Client / Agency Business Relationship. You just landed a new project – CONGRATS. But the most important question still lies beneath: how do you decide if this opportunity is a good fit in the first place? On February 12th, Joel Pilger from Revthink will be hosting a workshop...
Are you more excited about today or tomorrow? Last night during our London QOHORT mastermind at SoHo House, one of the owners shared his struggle with wearing the title of CEO: “I’m not even really sure what that title means…” Upon hearing this our featured guest Blair Enns (of Win Without Pitching fame) encouraged this owner with a…
Prediction: in 2019, Brand loyalty will become a losing marketing strategy with exponentially decreasing returns Because Direct-to-Consumer marketing (D2C) will also fundamentally change video production If you have only one takeaway from 2018 it is the significance of D2C. NBC News Digital SVP Nick Ascheim, argued that “content publishers and brands need to shift focus…
“BUDGETS KEEP GOING DOWN. BUT PROJECT REQUIREMENTS KEEP GOING UP!” Have you heard yourself recite this common complaint? I’m constantly being asked what to do about these types of seismic shifts occurring in our industry. Studio and production company owners feel trapped by forces beyond their control. Sometimes my answer isn’t what they want to…
As our team looked back on 2018, we felt gratitude. As we look forward to 2019, we see opportunity. What about you? Early in my career, I remember once entering a new year not feeling gratitude nor seeing opportunity, but just feeling stuck. The opportunities were few and the obstacles were many. I felt like a…
Save the Date: QOHORT Q1 2019 The next round of QOHORT events have been announced. In addition to New York and Los Angeles masterminds, RevThink is delighted to announce a kickoff event for our new chapter in London: London January 17 Featured guest Blair Enns, CEO at Win Without Pitching and author of Pricing Creativity....
"If you get this wrong, you will push yourselves to try and produce great work… but never produce truly great work." – Joel Pilger Through next week, RevThink consultant Joel Pilger is leading a webinar entitled Why Up-and-Coming Studios Get Stuck. Exclusively for business owners running studios, agencies, and production companies, Joel is answering questions like:...
Announcing Confab: The Live Weekly Forum RevThink is pleased to announce Confab, the next step for graduates of the Jumpstart accelerator. Structured as a private, live weekly forum hosted by consultant Joel Pilger and his guest experts, Confab is a safe space where members make rapid – and consistent – progress to strengthen their creative businesses. Let’s keep...
Last week I heard a production company principal espousing the importance of relationships in business. I totally agreed with his point, right up until he said: “We partner with our clients.” Later over drinks in SoHo, I asked him if he was open to some constructive criticism and to his credit, he said yes. Here…