RevThink is proud to welcome Possible Productions to our portfolio of leading creative firms. Possible has established itself as the global authority on video design for live events. From their Los Angeles headquarters, they dream up the boldest images for the most extraordinary canvases. Recent collaborations include Ariana Grande, Childish Gambino, Paul McCartney, Netflix, Lady...
Joel Pilger
Yesterday in Confab – our Live Weekly Forum – creative thinker / writer / speaker Richard Holman shared a beautiful encouragement with the several dozen creative entrepreneurs gathered for our weekly Zoom call. Being the 4th of July here in the US, I find myself in a reflective, thankful mindset. Which leads me to share…
You know that first statement on your creative firm’s home page? The one that perhaps reads… “We are a _____ studio.” … or something like that? Here’s my favorite positioning hack: Change that “a” to “the.” Now read it aloud. See what I did there? If the statement doesn’t ring true, you’ve got work to…
This month I think I’ve heard the phrase “feast-or-famine cycle” about 37 times. And I hate it. Then RevThinker Ashley and I were speaking with a motion design studio owner in NYC. We were discussing how the latest best practices in sales is, ironically, recognizing that most sales problems aren’t sales problems… They are marketing…
In our latest podcast, Marcel Ziul explains why the term “consultant” is all wrong. I agreed. So like Don Draper of Mad Men (who famously wordsmithed, “Why I’m quitting tobacco…”), now you understand my subject line, “Why I’m quitting consulting.” That said, I’m no quitter. Creative studio owners may not need “consultants” per se, but they…
Our next QOHORT Private Dinner takes place in Los Angeles on June 27, 2019 from 8-11 PM. QOHORT Private Dinner | LA Spa Garden at the Sunset Marquis – map it West Hollywood, Los Angeles 14 total seats If you received an invitation, please RSVP promptly as we expect this event to fill up quickly….
Happy Monday. “No, we don’t have a budget. Just send us a proposal, ok?” Has a client ever said this to you? Did you believe them? Don’t fall for it. Ever. Here’s why… Years ago over drinks I challenged a client of mine (a VP/Creative Director at Discovery Channel) and he laughed: “Of course, yes,…
(Because I have this discussion with multiple owners multiple times every week, I thought it would be helpful to collapse my thinking here in a shareable format.) By now, we all understand the importance of narrowing one’s positioning. But how to narrow is where most owners get it wrong. Perhaps you’ve heard yourself say something like…
After a full week at Promax in LA, I thought I would share my biggest takeaway from the conference. You might expect I’m sharing a big insight into the seismic shifts in the entertainment industry… or the evolution of branded content → brand content → content… or the rise of Netflix / Hulu / Amazon…
Do you feel stuck? If you run a up-and-coming creative studio, you’re in familiar territory. It’s ok. Every studio / production company gets stuck in the Painful Season at some point. (My studio Impossible Pictures was stuck there for its first 7 years!) Some get stuck there indefinitely. You’ll know you are in the Painful…