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Articles
The steak has lost its sizzle. Be honest. When business gets slow at your creative firm, someone usually suggests: "Let's cut a new showreel!" Ah, the showreel montage. That classic, rapid-fire, glitzy compilation of all your best work. The first demo reels I ever saw came from legendary studios like Pittard Sullivan, GRFX Novocom and Telezign. They gave me goosebumps! But...
Building business in the client-direct space is difficult. But it's where the greatest opportunities lie: "Maybe there will be a dozen big entities that will be able to service big clients, but in addition there will be a huge number of small, but very specialist, creative agencies. In this day in age, to be creative,...
Secure your next client by highlighting their biggest pain. How great would it feel to know exactly what to say, next time you meet a prospective client? Finding the right words when speaking to prospective clients can be a big challenge. This can feel especially true when we only have seconds to make a lasting...
This is the fifth article in a 5-part series, "Getting Into the Content Development Game." Want to know how I’ve heard that my idea has been sold to a network? It usually goes like this: I get an email that is totally non-committal, asking me to call my content when I have a second. I...
Now to battle: You have your company’s content elevator pitch tight and sexy. You know you can kill the meeting and sell your concept. That is, if you can sell the room. And you want to be in the room…
This is the moment when good ideas die. Because while your firm often creates killer pitches, you flounder trying to figure out how to present your big content idea in a way that really makes it sexy and sellable to distributors.
It is indeed worthwhile for you to explore a content development strategy. But where do you begin?
