"The places the growth is going are not the traditional cable networks anymore, so now I need to pivot my business and talk to these people about how I can help them meet their business goals." – Michael Smith In this episode of the RevThinking podcast, Joel Pilger speaks with Michael Smith, independent consultant and...
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Mailchimp finds success with in-house video (and audio) campaigns And, how it weaned itself off of agencies like Droga 5 This was a fascinating read because it highlights a direct-to-consumer brand taking creative into its own hands to convert small business owners to customers, and pushing its agencies aside. The nine-person Mailchimp Studios team (six…
RevThought episode 005, our newest show on the RevThinking podcast: snackable conversations between Joel Pilger, Tim Thompson, and impromptu guests. Our topic is “Marketing is not for quitters." Listen to past episodes at the RevThinking Podcast page or subscribe at iTunes, Spotify, or Soundcloud. REVTHINKING PODCASTListen on Apple Podcasts Listen on Spotify HOLLYWOOD BREAKS...
(Thanks to many of you who completed our industry survey. If you haven’t chimed in yet, the survey closes in just a few days. Visit https://revthink.typeform.com/to/tpKZNP) This past weekend I climbed the tallest mountain in Colorado: Mount Elbert, elevation 14,440 feet / 4401 meters. On the ascent, I was reminded (again, as I’ve climbed many…
This week on RevThoughts Joel Pilger and Tim Thompson discuss “Profit vs. Margin.“ Listen to past episodes at the RevThinking Podcast page or subscribe at iTunes, Spotify, or Soundcloud. REVTHINKING PODCASTListen on Apple Podcasts Listen on Spotify HOLLYWOOD BREAKS PODCASTListen on Apple PodcastsSEARCH
While holding briefings and meetings in New York City this past week, I was pleasantly surprised to hear how many studio and agency owners are reading (and benefitting from) these weekly-ish emails. But even in a major market like NYC, the challenges keep coming fast and furious… What challenges, you ask? Among the top hot…
Deepfake technology is forcing reforms on publicity and privacy rights And those reforms, alongside developing technology, point to coming controversies on the horizon I have written about the challenges of deepfake technology before in Newsletter #146, and this piece above reflects a crossroads for deepfake technology in entertainment. Because though “many of the nightmare scenarios…
"'Everyone's so happy here, it's such a cool place to work!' But when push came to shove and hard decisions had to be made, that culture exploded." – David Schwarz When running a creative firm, the early years are marked by a focus on marketing, sales, and growing your business. Then as your business evolves...
This week on RevThoughts Joel Pilger and Tim Thompson discuss “Reactive vs. Proactive.“ Listen to past episodes at the RevThinking Podcast page or subscribe at iTunes, Spotify, or Soundcloud. REVTHINKING PODCASTListen on Apple Podcasts Listen on Spotify HOLLYWOOD BREAKS PODCASTListen on Apple PodcastsSEARCH
Like many workaholic creative entrepreneurs, I rarely took meaningful breaks from running my busy studio. I had every intention of doing so, but my self-talk usually went something like this: “As soon as this huge project is finished, I’m taking a much-needed vacation!” Then weeks later after said project was finished: “Ugh! That project was…