Jonathan Stark’s Ditching Hourly is one of the few daily emails that I actually read. So imagine my delight when this email below had this to say about the podcast he and I recorded last Friday… all about positioning: Joel Pilger from RevThink joined me on Skype yesterday to record an episode about positioning for…
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"When you know the box, it's a lot easier to think outside of it." – Justin Barnes In this episode of the RevThinking podcast, Joel Pilger speaks with Justin Barnes, founding partner and creative director at VERSUS. Listen in for a candid conversation with Justin as he shares his journey co-founding his Creative Studio right...
If your studio or production company produces a lot of marketing content for TV networks, these days you’re probably worried. As you should be. Traditional broadcast/cable is in a long, slow decline. But here at RevThink, we don’t react to the future. We create it. So let’s consider this major shift (a.k.a. earthquake) presently underway:…
Still stuck finding “the right salesperson” as the answer to the sales problem at your creative firm? You’re not alone. But is this really a game worth playing? To illustrate what I mean, let’s play a different game to examine some of the unavoidable realities. In this game, over the next 10 years… Every year…
"The places the growth is going are not the traditional cable networks anymore, so now I need to pivot my business and talk to these people about how I can help them meet their business goals." – Michael Smith In this episode of the RevThinking podcast, Joel Pilger speaks with Michael Smith, independent consultant and...
Mailchimp finds success with in-house video (and audio) campaigns And, how it weaned itself off of agencies like Droga 5 This was a fascinating read because it highlights a direct-to-consumer brand taking creative into its own hands to convert small business owners to customers, and pushing its agencies aside. The nine-person Mailchimp Studios team (six…
RevThought episode 005, our newest show on the RevThinking podcast: snackable conversations between Joel Pilger, Tim Thompson, and impromptu guests. Our topic is “Marketing is not for quitters." Listen to past episodes at the RevThinking Podcast page or subscribe at iTunes, Spotify, or Soundcloud. SEARCH REVTHINKING PODCASTListen on Apple Podcasts Listen on Spotify HOLLYWOOD...
(Thanks to many of you who completed our industry survey. If you haven’t chimed in yet, the survey closes in just a few days. Visit https://revthink.typeform.com/to/tpKZNP) This past weekend I climbed the tallest mountain in Colorado: Mount Elbert, elevation 14,440 feet / 4401 meters. On the ascent, I was reminded (again, as I’ve climbed many…
This week on RevThoughts Joel Pilger and Tim Thompson discuss “Profit vs. Margin.“ Listen to past episodes at the RevThinking Podcast page or subscribe at iTunes, Spotify, or Soundcloud. SEARCH REVTHINKING PODCASTListen on Apple Podcasts Listen on Spotify HOLLYWOOD BREAKS PODCASTListen on Apple Podcasts
While holding briefings and meetings in New York City this past week, I was pleasantly surprised to hear how many studio and agency owners are reading (and benefitting from) these weekly-ish emails. But even in a major market like NYC, the challenges keep coming fast and furious… What challenges, you ask? Among the top hot…