This month I think I’ve heard the phrase “feast-or-famine cycle” about 37 times. And I hate it. Then RevThinker Ashley and I were speaking with a motion design studio owner in NYC. We were discussing how the latest best practices in sales is, ironically, recognizing that most sales problems aren’t sales problems… They are marketing…
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In our latest podcast, Marcel Ziul explains why the term “consultant” is all wrong. I agreed. So like Don Draper of Mad Men (who famously wordsmithed, “Why I’m quitting tobacco…”), now you understand my subject line, “Why I’m quitting consulting.” That said, I’m no quitter. Creative studio owners may not need “consultants” per se, but they…
"We only know the answers because we are looking for those questions with you." – Tim Thompson Now for something completely different: in this episode, RevThink client Marcel Ziul, Creative Director / Founder at STATE Design, takes over the RevThinking podcast. Ever brash, bold, and blunt, Marcel turns the tables on Joel Pilger and Tim...
Our next QOHORT Private Dinner takes place in Los Angeles on June 27, 2019 from 8-11 PM. QOHORT Private Dinner | LA Spa Garden at the Sunset Marquis – map it West Hollywood, Los Angeles 14 total seats If you received an invitation, please RSVP promptly as we expect this event to fill up quickly….
Happy Monday. “No, we don’t have a budget. Just send us a proposal, ok?” Has a client ever said this to you? Did you believe them? Don’t fall for it. Ever. Here’s why… Years ago over drinks I challenged a client of mine (a VP/Creative Director at Discovery Channel) and he laughed: “Of course, yes,…
(Because I have this discussion with multiple owners multiple times every week, I thought it would be helpful to collapse my thinking here in a shareable format.) By now, we all understand the importance of narrowing one’s positioning. But how to narrow is where most owners get it wrong. Perhaps you’ve heard yourself say something like…
"You can gain great traction by doing the opposite." – Richard Holman Where do great ideas come from? Is there a methodology for generating great ideas? In this episode of the RevThinking podcast, Joel Pilger speaks with Richard Holman on the topic of Creativity, Love, and the Power of Ideas. You know great ideas are...
After a full week at Promax in LA, I thought I would share my biggest takeaway from the conference. You might expect I’m sharing a big insight into the seismic shifts in the entertainment industry… or the evolution of branded content → brand content → content… or the rise of Netflix / Hulu / Amazon…
"When I came in, narratives were rousing battle poems that got lost in a powerpoint deck that just got filed away. But I think right now and what we are trying to do is to be able to translate that into things that can be experienced by more people. " – Matt Taylor In this...
Do you feel stuck? If you run a up-and-coming creative studio, you’re in familiar territory. It’s ok. Every studio / production company gets stuck in the Painful Season at some point. (My studio Impossible Pictures was stuck there for its first 7 years!) Some get stuck there indefinitely. You’ll know you are in the Painful…