While onboarding a new client (a studio at the very top of their niche in the world), my spidey senses were telling me something. What came to mind was classic bit of RevThinking which I shared with them. It goes like this: The best firms charge the highest prices. Right. But why? Because they produce the best…
Resources
Articles, podcasts, and other resources.
"The question is, 'Should I even charge by the hour?' To me it's a collective hallucination that this is the way professional services are bought and sold." – Jonathan Stark In this episode of the RevThinking podcast, Joel Pilger speaks with Jonathan Stark at Ditching Hourly as they join forces to eradicate the practice of...
“The demand for certainty is one which is natural to man, but is nevertheless an intellectual vice.” — Bertrand Russell Two weeks ago one of my clients (a motion design agency owner) was sharing her top goals with me and she let slip this zinger: “Oh, and I want us to generate more consistent revenue……
Earthquakes: Accenture Interactive and S4 Capital models point the way to next gen customer needs As CMO needs evolve to become increasingly digital, two new market entrants find wins I think this interview above should be read side-by-side with this Digiday interview with S4 Capital and former WPP CEO Sir Martin Sorrell. Accenture Interactive had…
"As the brief writer, what bit of yourself do you put into it? Because otherwise it's just a flat piece of paper that could have been written by a robot." – Tim Hughes a.k.a. The Brief Doctor In this episode in our the Revthinking podcast, Joel Pilger speaks with Tim Hughes, the Brief Doctor. They...
AdAge delivers an inside look into Woven, P&G’s in-house strategy A year later, obvious successes, but more departures than perhaps was anticipated It has been almost a year since we first heard of P&G’s cross-holding company, internal agency model (when I warned in Newsletter #114: “In-house marketers, do not emulate P&G’s new model… yet”) ,…
“It does not matter how slowly you go so long as you do not stop.” – Confucius We all know big results come from small changes, applied consistently over time. But have you ever considered the opposite? That big failures come from small failures, endured consistently over time. Last week Tim Thompson and I were walking…
The Video of the Week Nordstrom makes some fascinating creative decisions for a “top-of-the-funnel campaign” This two minute ad, “An Open Mind is the Best Look”, stars part-time actors and non-professionals and is built around ad-libbed dialogue from Carol Hickey, an acting coach. Nordstrom asks viewers to “Be receptive, be flexible, be present”, and wants…
In my last email I offered to share a few example exit strategies, or more to my point, “conversion strategies.” With that, my inbox promptly blew up. 🙂 Warning: whenever Tim Thompson or I speak in public on this topic (escaping the work-for-hire model / converting your business into an asset), owners get upset. Someone in the…
“The biggest boom” for animated content from Amazon, Apple, Hulu and especially Netflix And studios are now struggling to keep up with a limited talent pool Back in October I wrote about how Dreamworks’ reboot of She-Ra was a next-gen animation business case study, because of how heavily it was relying on Netflix for survival….