Articles

This is the fifth article in a 5-part series, "Getting Into the Content Development Game." Want to know how I’ve heard that my idea has been sold to a network?  It usually goes like this:  I get an email that is totally non-committal, asking me to call my content when I have a second.  I...

Wow the marketplace is shifting – and how that is creating opportunities for creative firms that are new to content development.

Now to battle: You have your company’s content elevator pitch tight and sexy.  You know you can kill the meeting and sell your concept.  That is, if you can sell the room.  And you want to be in the room…

This is the moment when good ideas die. Because while your firm often creates killer pitches, you flounder trying to figure out how to present your big content idea in a way that really makes it sexy and sellable to distributors.

Artist. Mischief Maker. Expert of the Unexpected. PJ Richardson is Executive Creative Director & Co-Owner at LA-based design and animation studio Laundry. As a RevThink client, we couldn't resist the shout-out to PJ who recently appeared on the Respect The Process podcast from director Jordan Brady. Huge congrats to PJ and the entire Laundry team...

It is indeed worthwhile for you to explore a content development strategy. But where do you begin?

An interview with PromaxBDA’s Steve Kazanjian on how Creative Entrepreneurs is fulfilling his vision to more fully meet the needs of agency leaders and their businesses.