Articles, podcasts, and other resources.
Our mission at RevThink is empowering creative firms to evolve from being reactive to proactive. So as your business crosses over into 2020, sometime in January your bookkeeper will close out this year. When you look at your 2019 reports, it’s my sincere hope you don’t hear yourself say: “Where did all my money go?”…
Thanks to everyone who joined our Carve Out Your Positioning livestream a few weeks ago. The turnout and feedback was fantastic. Now your firm’s new narrow, shiny, “sticky” positioning is ready to go out into the world. But how? The next step is powerful outreach. But what is that exactly? And how does that work?…
As we all do this time of year, business owners around the world are starting to turn their attention towards end of year. Will this year end well? Did we reach our goals? What must we focus on in the year ahead? But this year is different. It’s not the end of a year… It’s…
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This past week from the main stage at the Bend Design Conference I threw down the gauntlet: We suck at marketing. And as a result of our inability to properly position our creative firms, all those great clients with the greatest needs – challenges, problems, projects, and the like… Can’t find us. Which means that…
Perhaps you’ve noticed that when it comes to the topic of positioning, I’m obsessed. Why? Because every day I meet yet another creative firm failing to articulate who they are, how they do what they do, and why they do it. In a word, being unhelpful. A few years ago, this was a problem… but…