My colleague and author Blair Enns wrote me last night to let me know The Win Without Pitching Manifesto is on sale – today only – at Amazon for just $0.99. It’s a classic must-read for every creative entrepreneur. Better yet, at that price, the ROI is approaching infinity. Cheers, Joel P.S. As of today,…
Insights
Greetings from NYC where I’m looking forward to our next Qohort dinner. Which got me wondering… what keeps you up at night? Chances are – as with all business owners – it’s those pesky issues over which you feel you have no control. These are what I refer to as “Every owner’s 2 AM issues.”…
Ashley at RevThink here. I was speaking with a studio owner over the holidays about “awardness.” And no, that’s not a typo. I did not mean “awareness.” I mean awardness. Which I define as: a·ward·ness | əˈwôrdnəs | noun A method for creative firms to generate killer awareness by winning awards. But — if you’re…
RevThink founder Tim Thompson had a call with a podcast listener just before Christmas (let’s call her Carolyn) who was excited to strengthen and grow her business in 2020. And she was intrigued to finally connect with the industry’s only consultancy focused on creative firms. Her firm is ready. However, because she’s never worked with…
Years ago this quote — from the book A Million Miles in a Thousand Years by Donald Miller — changed my life: If what we choose to do with our lives won’t make a story meaningful, it won’t make a life meaningful either. Because back when I ran my successful studio/prodco, I had always considered…
By now, every creative firm knows content marketing is one of the best ways to generate new business leads. But it’s not easy. When working with an owner to implement a workable strategy at his/her studio, the most common objection I hear is: “But I don’t know what to talk about!” I know. You don’t…
Our mission at RevThink is empowering creative firms to evolve from being reactive to proactive. So as your business crosses over into 2020, sometime in January your bookkeeper will close out this year. When you look at your 2019 reports, it’s my sincere hope you don’t hear yourself say: “Where did all my money go?”…
Thanks to everyone who joined our Carve Out Your Positioning livestream a few weeks ago. The turnout and feedback was fantastic. Now your firm’s new narrow, shiny, “sticky” positioning is ready to go out into the world. But how? The next step is powerful outreach. But what is that exactly? And how does that work?…
As we all do this time of year, business owners around the world are starting to turn their attention towards end of year. Will this year end well? Did we reach our goals? What must we focus on in the year ahead? But this year is different. It’s not the end of a year… It’s…
This past week from the main stage at the Bend Design Conference I threw down the gauntlet: We suck at marketing. And as a result of our inability to properly position our creative firms, all those great clients with the greatest needs – challenges, problems, projects, and the like… Can’t find us. Which means that…
