By now, every creative firm knows content marketing is one of the best ways to generate new business leads. But it’s not easy. When working with an owner to implement a workable strategy at his/her studio, the most common objection I hear is: “But I don’t know what to talk about!” I know. You don’t…
Insights
Our mission at RevThink is empowering creative firms to evolve from being reactive to proactive. So as your business crosses over into 2020, sometime in January your bookkeeper will close out this year. When you look at your 2019 reports, it’s my sincere hope you don’t hear yourself say: “Where did all my money go?”…
Thanks to everyone who joined our Carve Out Your Positioning livestream a few weeks ago. The turnout and feedback was fantastic. Now your firm’s new narrow, shiny, “sticky” positioning is ready to go out into the world. But how? The next step is powerful outreach. But what is that exactly? And how does that work?…
As we all do this time of year, business owners around the world are starting to turn their attention towards end of year. Will this year end well? Did we reach our goals? What must we focus on in the year ahead? But this year is different. It’s not the end of a year… It’s…
This past week from the main stage at the Bend Design Conference I threw down the gauntlet: We suck at marketing. And as a result of our inability to properly position our creative firms, all those great clients with the greatest needs – challenges, problems, projects, and the like… Can’t find us. Which means that…
Perhaps you’ve noticed that when it comes to the topic of positioning, I’m obsessed. Why? Because every day I meet yet another creative firm failing to articulate who they are, how they do what they do, and why they do it. In a word, being unhelpful. A few years ago, this was a problem… but…
Last week several Jumpstart alumni and I took a break from the DDD Conference in Milan. As our lunch conversation dove into the production challenges in running a studio, I asserted rather abruptly: “The producer position is the most underrated role in our industry.” Several owners scoffed: Really? Why would you say that? After all,…
Greetings from London. Two weeks ago at my Qohort private dinner in LA, a client said something casually which stopped me in my tracks: “Producing great work is only half the battle.” Wait… what did you just say? The simplicity of that statement blew me away. We then compared this notion against the conventional wisdom…
Fresh on the heels of our QOHORT dinner last week in LA, Tim Thompson and I hosted the NYC edition last night. Huge thanks to the dozen or so owners who participated in each location. It’s a joy to facilitate these special events for such fabulous creative entrepreneurs. Framing our conversation was a provocative concept…
This topic continues to resonate. Responding to my list of pros and cons in Selling subjectivity – part two, Picturemill’s William Lebeda sent me this candid feedback (shared with permission): This clarifies the danger of repeat business in a way I had not understood so clearly before. With that, let’s put this topic to bed…
