The rise of niche content brings major, meta, cultural questions, too | RevThink

The rise of niche content brings major, meta, cultural questions, too

The rise of niche content brings major, meta, cultural questions, too

Why it is worth keeping an eye on what Discovery does in SVOD

This piece above raises excellent, reasonable questions about what “success” actually means for “niche” strategies in creative and in streaming, if not what the value of niche actually *is*.  Discovery may be a good case study to follow here, as it has been going deep on “niche” to find wins in content and in streaming – as this 9 minute podcast interview with CEO David Zaslav fleshes out. Last week, I highlighted how Discovery and BBC were making “a big bet on niche natural history SVOD”, and this week Discovery’s MotorTrend subscription streaming service teamed up with BBC to produce and distribute a new American version of “Top Gear”.

7 Ingredients™ tags: Creative, Marketing, Production

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Listen to RevThink founder Tim interview Andrew here.