For an overview of how I work, please visit my engagements page.
Positioning
“What does your company do?”
Creative firms struggle mightily to answer this question in any meaningful way.
A Positioning Engagement involves me, you, and one of my superstar copywriters getting deadly serious about answering that question once and for all.
We follow my proven Three P’s of Positioning Method to nail your firm’s positioning so you stand out as both authentic and remarkable… and unlike any competitor. The result lays the critical foundation upon which your business can truly stand out, be respected as expert, and win next-level opportunities.
Although not a writer myself, included in the fee is a superstar copywriters whose work I personally guarantee.
Location: Remote
Fee: USD 10K (Company naming is additional USD 5K)
Deliverable: Three calls following a customized agenda to develop your Language Library deck including anthem or rallying cry, tagline, About Us, elevator pitch, marketing headlines, and/or sample applications.
Implementation: Two calls over two months to process any issues or questions.
Format: 1-On-1 calls via phone or Zoom
