For an overview of how I work, please visit my engagements page.
“Who are you and what do you do?” Creative firms excel at answering this question on behalf of their clients but struggle to answer it for themselves.
A Positioning Engagement involves me, you, and a superstar copywriter getting deadly serious about answering that question once and for all. We follow my unique, proven method to nail your firm’s positioning and create the ultimate competitive advantage: being authentically you… and unlike any other competitor. The result lays a critical foundation upon which your business can truly stand out, be respected as expert, and command premium pricing.
Although not a writer myself, included with my fee is one of my superstar copywriters whose work I personally guarantee.
Fee: USD 10K (Company naming is additional USD 5K)
Deliverable: Three calls following a customized agenda to develop your Language Library deck including anthem or rallying cry, tagline, About Us, elevator pitch, marketing headlines, and/or sample applications.
Implementation: Two calls over two months to process any issues or questions.
Format: 1-On-1 including my guidance plus copywriter