Most emerging creative firms try to emulate the industry leaders.
But imitation is not a strategy. Without understanding the counterintuitive principles – and mindset – fueling top firms, these creative businesses will struggle to achieve comparable success.
The common symptoms of this approach are subpar creative, the dreaded feast-or-famine cycle, and underpaying yourself. Most of these owners eventually face burnout.
Hello, I’m Joel.
I know firsthand how running an emerging creative firm is an extreme challenge: over 20 years, I grew my company Impossible Pictures from a 1-person studio into a leading (and profitable) creative agency with a team of 25 and generating USD 5MM in annual revenue.
Today, I work as a consultant helping great creatives run great creative companies. My clients’ firms can be found the fields of motion, experience, production, and sound.
So far I have helped more than 200 companies in 24 countries around the world, both large and small. I’m fortunate to be an advisor to some of the world’s most eminent creative firms including names like Antfood, Bigstar, Giant Ant, Laundry, Mighty Nice, and STATE Design.