Strategy Session | RevThink

Most emerging creative firms try to emulate the industry leaders.

But imitation is not a strategy. Without understanding the counterintuitive principles – and mindset – fueling top firms, these creative businesses will struggle to achieve comparable success.

The common symptoms of this approach are subpar creative, the dreaded feast-or-famine cycle, and underpaying yourself. Most of these owners eventually face burnout.

Hello, I’m Joel.

I know firsthand how running an emerging creative firm is an extreme challenge: over 20 years, I grew my company Impossible Pictures from a 1-person studio into a leading (and profitable) creative agency with a team of 25 and generating USD 5MM in annual revenue.

Today, I work as a consultant helping great creatives run great creative companies. My clients’ firms can be found the fields of motion, experience, production, and sound.

So far I have helped more than 200 companies in 24 countries around the world, both large and small. I’m fortunate to be an advisor to some of the world’s most eminent creative firms including names like Antfood, Bigstar, Giant Ant, Laundry, Mighty Nice, and STATE Design.

You have a compass. Here’s a map.

An Invitation

You already have a compass – that strong sense of direction – but to reach your goals, you may need a map.

To help, I invite you to schedule a private call with me to gain clarity around (1) what you want and (2) how to get there.

What to Expect.

In our session, I will briefly assess your business: your dreams, your obstacles, and your opportunities.

Next, together we will discuss which specific strategies – aside from imitating your competitors – will move your business forward.

FYI you are welcome to record the call for future reference.

Get Started.

In light of COVID-19, I am offering these sessions for free. Start by scheduling a session time convenient for us both, then completing the brief intake form which follows.

Note: because this is a personal invitation, please do not share this page without permission.


“Joel’s hands-on experience – coupled with his creative and strategic mind – will help every creative business. But don’t assume it’s an easy process. Joel will challenge and push you to your limits.” – Pat, Founding Partner at P2

“Guys and gals, listen to Joel Pilger. We repositioned ourselves under his guidance and it changed our success rate dramatically for the better.” – PJ at Laundry

“Thank you. For the first time in a long time, I don’t feel like I’m a slave to my business.” – Conrado at Fgreat