Yesterday I kicked off this email series to help your business reach escape velocity in 2020 as we answer the question:
What do next-level creative firms know (that others don’t)?
By “next-level” we mean a studio, agency, or production company which consistently stands out, produces brilliant creative, and is highly profitable.
Described that way, I can safely say we all want to be next-level.
#obvi
But rather than hand you a compass and a heartfelt “good luck!” I want to give you a roadmap, showing you exactly how to get there.
Ready? Here are the steps along your journey:
Next-level creative firms know 5 things (that others don’t):
- Great Work only comes from…
- Better Clients that can be found using…
- Powerful Outreach which is based upon…
- Narrow Positioning that flows from…
- Genius
But here’s the trick: achieving this next-level seems simple enough. However, reality has a surprising amount of detail.
If you ignore (or worse, are unaware of) the details, your firm can get… stuck.
Next up: we will break down the roadmap, and more importantly, why the steps along the path (a.k.a. “the details”) matter.
Cheers,
Joel
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