What if you could focus your time/energy on doing what you love?
Now hold that thought…
In my previous email, I argued that next-level creative firms know 5 things (that others firms don’t), namely:
- Great Work only comes from…
- Better Clients that can be found using…
- Powerful Outreach which is based upon…
- Narrow Positioning that flows from…
And how paying attention to the details (not merely broad principles) matters. A lot.
Of those five attributes above (which form the basic structure of The Thriving Creative Firm), notice the foundation:
Genius. It’s that thing you love doing most. More than anything else, it recharges you. And when you do it, massive results show up.
For you, that might be:
Managing teams and projects…
Connecting with clients to win that next big deal…
Whatever your Genius is, go do it. Focus on it. And delegate everything else.
Because I know this to be true: focusing on your Genius is the secret to a successful business, career… and life. It’s the foundation upon which everything else is built.
What’s that you say?
“I would love to focus on my Genius… but I don’t know what my Genius is!!!”
To that I simply offer this encouragement: it’s not about having all the right answers, it’s about asking the right questions. So ask it. And keep asking.
Here is what one of my accelerator grads had to say:
“I doubled my sales in 2019… and I can delegate more. I feel the company growing, focusing on my genius. We know where we are going and how to get there.” – Alejandro at Focograma
This is just one of the things that next-level creative firms know (that others don’t).
In my next email, I’ll be pushing you up the toughest rung on this ladder we are climbing together: positioning.
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Jumpstart with Joel Pilger — Identify your Genius like Alejandro. Reach the next level in 9 weeks »