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Thanks for all the great feedback on this current email series. I consider it a privilege to travel the world and work with so many fabulous creative entrepreneurs like yourself.

Today our series continues – as we stack up the layers in your Thriving Creative Firm – with a look at the most vexing element: positioning.

To illustrate why it’s critical for your firm to carve out a narrow positioning in the minds of your clients, permit me to share a meme (which stirred up quite a bit of controversy on Instagram) of how not to do it:

Sound familiar?

Sadly if your creative firm speaks to the world like this…

You sound like everyone else.

This drives me nuts. Because I want you to stand out. To break through. To step up to your bigger future.

But climbing the next rungs on this ladder – Powerful Outreach… Better Clients… Great Work – is impossible without a clear, concise positioning.

A top client (read: buyer) in the entertainment industry saw my meme and commented:

“The broader the mission statement, the less likely I am to go to them. No one wants the jack of all trades, I want the master of one.” – Steve at FX Networks

What to do?

Speak from your Purpose, Power, and Personality. Otherwise known as your Three P’s.

Don’t sound like everyone else.

Joel


Hear what else Steve had to say in the Confab weekly livestream »

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