Thanks for all the great feedback on this current email series. I consider it a privilege to travel the world and work with so many fabulous creative entrepreneurs like yourself.
Today our series continues – as we stack up the layers in your Thriving Creative Firm – with a look at the most vexing element: positioning.
To illustrate why it’s critical for your firm to carve out a narrow positioning in the minds of your clients, permit me to share a meme (which stirred up quite a bit of controversy on Instagram) of how not to do it:
Sadly if your creative firm speaks to the world like this…
You sound like everyone else.
This drives me nuts. Because I want you to stand out. To break through. To step up to your bigger future.
But climbing the next rungs on this ladder – Powerful Outreach… Better Clients… Great Work – is impossible without a clear, concise positioning.
A top client (read: buyer) in the entertainment industry saw my meme and commented:
“The broader the mission statement, the less likely I am to go to them. No one wants the jack of all trades, I want the master of one.” – Steve at FX Networks
What to do?
Speak from your Purpose, Power, and Personality. Otherwise known as your Three P’s.
Don’t sound like everyone else.