7 Ingredients™
The seven overall areas of business requiring mastery in order for a creative firm to be a thriving venture: Creative, Production, Sales, Marketing, Finance, Operations, and Entrepreneurship.
Agency
1. A company which operates independently of its clients. See also Vendor.
2. A company having a franchise to represent another: Perhaps we should be looking for a new advertising agency.
AICP
Abbreviation for the Association of Independent Commercial Producers.
Association of Independent Commercial Producers
An organization that represents the interests of United States companies (production companies and advertising agencies) that specialize in commercial production. See https://www.aicp.com
Animatic
Bid
A document presenting an initial estimate of price, scope, and terms but is less formal than a proposal.
Also: The price offered to produce a project.
Budget
Calculated Losses
CashBoard™
Change Order
Client
A person who (or organization which) receives services from a professional provider.
Cost
How much it costs a creative firm to hire a resource.
Creative
CreOS™
Direct Costs
Entrepreneurship
Estimate
Estimated Costs Remaining
Executive Producer
- A high level Producer role with business responsibilities such as sales, client/account management, bidding, and more.
Final
Finance
Freelancer
Head of Production
Title for role which oversees Production while straddling Operations.
HOP
Abbreviation for Head of Production.
Indirect costs
Invoice
An invoice (also bill or tab) is a commercial document issued by a seller to a buyer relating to a sale or transaction. It outlines the products, quantities, and agreed prices for products or services the seller has provided the buyer.
Line Producer
Margin
Marketing
Offline Edit
Operations
Overage
Permalance
Previz
Price
Producer
The client-facing role responsible for logistical decision-making which directs successful completion of projects.
Alternate titles include Executive Producer, Head of Production, Unit Production Manager (feature films), Production Manager (feature animation), Associate Producer, Coordinator, Production Assistant (PA).
Production
Production assistant
Production Manager
Also Unit Production Manager.
Production Rollup
Also Rollup or Production Rollup Report™.
Profit
Project
A collaborative enterprise that has a beginning, middle, and end, and is intended to achieve a particular business outcome.
Project Manager
Internal role responsible for coordinating completion of projects.
Proposal
A Sales document which presents a formal scope and (typically “not-to-exceed”) pricing. Formal acceptance of a proposal by a client may be offered in lieu of an agreement.
Purchase Order
An official offer issued by a buyer to a seller indicating types, quantities, and agreed prices for products or services. A purchase order is a formal commitment of funds and is used to define the purchasing of products and services from external suppliers.
Quote
Rate
The cost of a resource for a given unit of time.
Sales
Staff
The Splits
The Three D’s™
The Three R’s™
Value Pricing
A form of Fixed Bid in which the price is based on the value to the buyer instead of the seller’s costs.
Vendor
A firm which contributes goods or services asunder the direction of a client or customer. See also Agency.
WIP
