The seven overall areas of business requiring mastery in order for a creative firm to be a thriving venture: Creative, Production, Sales, Marketing, Finance, Operations, and Entrepreneurship.
1. A company which operates independently of its clients. See also Vendor.
2. A company having a franchise to represent another: Perhaps we should be looking for a new advertising agency.
Abbreviation for the Association of Independent Commercial Producers.
Association of Independent Commercial Producers
An organization that represents the interests of United States companies (production companies and advertising agencies) that specialize in commercial production. See https://www.aicp.com
A document presenting an initial estimate of price, scope, and terms but is less formal than a proposal.
Also: The price offered to produce a project.
A person who (or organization which) receives services from a professional provider.
How much it costs a creative firm to hire a resource.
Estimated Costs Remaining
- A high level Producer role with business responsibilities such as sales, client/account management, bidding, and more.
Head of Production
Title for role which oversees Production while straddling Operations.
Abbreviation for Head of Production.
An invoice (also bill or tab) is a commercial document issued by a seller to a buyer relating to a sale or transaction. It outlines the products, quantities, and agreed prices for products or services the seller has provided the buyer.
The client-facing role responsible for logistical decision-making which directs successful completion of projects.
Alternate titles include Executive Producer, Head of Production, Unit Production Manager (feature films), Production Manager (feature animation), Associate Producer, Coordinator, Production Assistant (PA).
Also Unit Production Manager.
Also Rollup or Production Rollup Report™.
A collaborative enterprise that has a beginning, middle, and end, and is intended to achieve a particular business outcome.
Internal role responsible for coordinating completion of projects.
A Sales document which presents a formal scope and (typically “not-to-exceed”) pricing. Formal acceptance of a proposal by a client may be offered in lieu of an agreement.
An official offer issued by a buyer to a seller indicating types, quantities, and agreed prices for products or services. A purchase order is a formal commitment of funds and is used to define the purchasing of products and services from external suppliers.
The cost of a resource for a given unit of time.
The Three D’s™
The Three R’s™
A form of Fixed Bid in which the price is based on the value to the buyer instead of the seller’s costs.
A firm which contributes goods or services asunder the direction of a client or customer. See also Agency.