Deepfake technology is forcing reforms on publicity and privacy rights
And those reforms, alongside developing technology, point to coming controversies on the horizon
I have written about the challenges of deepfake technology before in Newsletter #146, and this piece above reflects a crossroads for deepfake technology in entertainment. Because though “many of the nightmare scenarios haven’t been realized”, we have seen from both recently tabled legislation in New York state, and some court cases, a sense of what is to come “from clever lawyers upon any new legislation”. I wrote in Newsletter #146 that deepfake technology presents “real challenges, and surprisingly, opportunities for publishers”, and this piece is a must-read for those who want to understand the moving legal, creative, and business pieces of this technology.
7 Ingredients™ tags: Creative, Operations, Production
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Listen to RevThink founder Tim interview Andrew here.