No one can sell better than you | RevThink

Do you ever wish your creative firm could run itself? It’s a desire common to most owners.

What is the #1 obstacle that stands in your way?

It’s likely that your greatest strength as an individual…

a.k.a. sales

Is your greatest weakness as a company…

i.e., no one can sell better than you.

So where do you start?

A few weeks ago inside the Revolve accelerator I overheard Ashley at Awesome Inc make this powerful observation (shared with permission):

“If you, the owner, are the only person who can effectively communicate your studio’s positioning to prospective clients, how will you ever become a self-managing creative firm?” 

If you want your firm to run itself, start by carving out your narrow, unique – and clearly communicated – positioning.