Do you ever wish your creative firm could run itself? It’s a desire common to most owners.
What is the #1 obstacle that stands in your way?
It’s likely that your greatest strength as an individual…
Is your greatest weakness as a company…
i.e., no one can sell better than you.
So where do you start?
A few weeks ago inside the Revolve accelerator I overheard Ashley at Awesome Inc make this powerful observation (shared with permission):
“If you, the owner, are the only person who can effectively communicate your studio’s positioning to prospective clients, how will you ever become a self-managing creative firm?”
If you want your firm to run itself, start by carving out your narrow, unique – and clearly communicated – positioning.