"Although sometimes it doesn't seem like it, there is enough work to go around for everyone. All of us are made better by connecting with each other, building out the community... and supporting each other grow and thrive." - Steve Kazanjian In this episode of the RevThinking podcast, Joel Pilger sits down with Steve Kazanjian,...
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“I want to make some changes!” You have said this to yourself and maybe even your employees many times, but conditions were not right for the transition. And then the world has given you this restart. The score has changed: Working from home Your health is the priority. Unlimited time-off. Interact with your kids during the…
Ashley at RevThink here. I was speaking with a studio owner over the holidays about “awardness.” And no, that’s not a typo. I did not mean “awareness.” I mean awardness. Which I define as: a·ward·ness | əˈwôrdnəs | noun A method for creative firms to generate killer awareness by winning awards. But — if you’re…
Each week in Confab, several dozen studio and production company owners gather to tackle challenges and capture opportunities. Each lively discussion is hosted by Joel Pilger along with a special guest sharing their unique perspectives and insights. Recent guests and topics: DON’T CHEAPEN YOURSELF. Founder Marcel Ziul at STATE Design THE HELPFULNESS EXERCISE. Thought leader Chris Do at The Futur MARKETING:...
By now, every creative firm knows content marketing is one of the best ways to generate new business leads. But it’s not easy. When working with an owner to implement a workable strategy at his/her studio, the most common objection I hear is: “But I don’t know what to talk about!” I know. You don’t…
This past week from the main stage at the Bend Design Conference I threw down the gauntlet: We suck at marketing. And as a result of our inability to properly position our creative firms, all those great clients with the greatest needs – challenges, problems, projects, and the like… Can’t find us. Which means that…
If your studio or production company produces a lot of marketing content for TV networks, these days you’re probably worried. As you should be. Traditional broadcast/cable is in a long, slow decline. But here at RevThink, we don’t react to the future. We create it. So let’s consider this major shift (a.k.a. earthquake) presently underway:…
"The places the growth is going are not the traditional cable networks anymore, so now I need to pivot my business and talk to these people about how I can help them meet their business goals." – Michael Smith In this episode of the RevThinking podcast, Joel Pilger speaks with Michael Smith, independent consultant and...
Mailchimp finds success with in-house video (and audio) campaigns And, how it weaned itself off of agencies like Droga 5 This was a fascinating read because it highlights a direct-to-consumer brand taking creative into its own hands to convert small business owners to customers, and pushing its agencies aside. The nine-person Mailchimp Studios team (six…
"'Everyone's so happy here, it's such a cool place to work!' But when push came to shove and hard decisions had to be made, that culture exploded." – David Schwarz When running a creative firm, the early years are marked by a focus on marketing, sales, and growing your business. Then as your business evolves...