Every creative business owner knows the dreaded the Feast-or-Famine Cycle:
“We only sell when we’re not busy. Then we get busy and we stop selling.”
The consequences of the Cycle – anxiety, poor cash flow, activating your primitive “lizard brain” – are well known. I call this your Starvation Mentality.
What you may not realize are these seemingly unrelated problems:
“I wish our clients would bring us into the process earlier.”
“I’m sick of RFPs, RFQs, and triple bidding.”
“Our clients always beat us up on price.”
“I’ll invest more into growing my business when it doesn’t feel so risky.”
Are also side effects of the Cycle.
The good news: break the Feast-or-Famine Cycle and you’ll overcome these problems, too.
“The best time to plant a tree was twenty years ago. The second best time is now.” – Chinese proverb