“Data can’t be everything; it’s not predictive of future habits. It shows you where people have been, but it doesn’t show you where people are going.” – Steve Viola at FX Networks.
The leading entertainment brands are data-driven.
Or are they?
For this year’s Annual Roundtable Podcast at PromaxBDA in New York, RevThink’s Joel Pilger and Tim Thompson curate a conversation around the ever-controversial topic of, “We’ve Got Data So, Who Needs Creative?”
The conversation reveals that leading entertainment brands utilize data not to drive their marketing, but rather to inform its direction. Our discussion features four industry leaders:
- Steve Viola, SVP of Design at FX Networks
- Meghan Kirsch, SVP Marketing + Creative at Viceland
- Chuck Carey, creative entrepreneur, former EVP/Managing Director at mOcean, Founder at Troika
- Marcel Ziul, Creative Director / Founder at STATE Design
Huge thanks to Kristen Huffines at Aspire Artist Agency for sponsoring this event by generously providing access to the Aspire presidential suite at the Hilton Midtown.
[ Listen to all past episodes at the RevThinking Podcast page or subscribe at iTunes, Spotify, or Soundcloud.]