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“I like specialists. I’m always skeptical of folks trying to sell everything because I haven’t seen many agencies deliver on that promise.” – Jim Read

Jim Read is a creative director with deep experience on the TV network side as a client as well as on the agency side as a creative leader.

His experience includes stints at CMT, MTV, AMC, and his current position at TruTV. He also possesses robust agency experience including positions at Definition 6, and Eyeball, and Trailer Park.

Today’s episode is an insightful peek behind the curtain as I ask Jim about his experience, how marketing works inside an innovative TV network, as well as a discussion about the role of of data and intuition in entertainment promotions.

Listen to all past episodes at the RevThinking Podcast page or subscribe at iTunes, Spotify, or Soundcloud.