A message from Joel Pilger
“IF WE JUST PRODUCE GOOD WORK, THE REST WILL TAKE CARE OF ITSELF…”
Yes, I wish this were true.
Perhaps you run a studio, agency, or production company. You create killer motion, animation, production, branding, experience, or sound design on a daily basis.
That’s great. I applaud your drive and ambition. But if that’s you, I bet you’ve probably said something like this before:
“THIS IS OUR YEAR.”
“2020 is the year when my business is finally going to reach THE NEXT LEVEL.”
At some point, all owners talk about reaching this elusive, mystical “next level.” But what does that really mean?
Your firm consistently (1) stands out, (2) produces brilliant creative, and (3) is highly profitable.
If that is what the next level looks like, yes, no wonder everyone wants it.
I don’t mean to sound glib. But I do know this hard truth: Everyone wants it. Few achieve it.
So what is the difference between *great* firms and all those *good* firms that remain stuck?
The difference is a little-known transition through which every firm must go. It’s where the business lets go of their past success (which is now holding them back) so they can embrace a new way of doing business… and reach the next level.
We call this transition “The Shifts.”
You know you’re ready for the transition when the usual excuses no longer serve you, for example:
“There is so much competition out there…”
“Our clients don’t have big budgets….”
“We just need to get in front of the right people…”
“If we just keep doing good work, the rest will come…”
Each of those is a myth that we tell ourselves so we can avoid making fundamental changes.
This really bothers me. It’s a huge problem. I know because I’ve been there.
I was once an owner like you. And running my own studio — Impossible Pictures — I struggled my first 7 years. It was painful. But in year 7, I made five big changes. After that, my business started growing.
How? Well, Impossible gradually climbed from “they are an up-and-coming shop” to eventually reaching “they are one of the top studios” status. (By “top” I mean Impossible grew to $5MM in annual revenue with a team of 25 employees and, most importantly, we produced some really great work)
So if you’re wondering:
“OK JOEL, SO WHAT ARE THE SHIFTS?”
Here they are:
1. GREAT WORK only comes from…
2. BETTER CLIENTS that can be found using…
3. POWERFUL OUTREACH which is based upon…
4. NARROW POSITIONING that flows from…
5. YOUR GENIUS
If you are interested in learning more, I recommend you watch my broadcast session called “Why Up-and-Coming Creative Firms Get Stuck.” In the session, I walk through The Shifts so you can apply them yourself and start reaching the next level.
The session is free. There’s no sales pitch. Like my articles, podcast, public speaking, etc., I hope it helps you on your journey.