When onboarding new clients, RevThink assesses creative firms in all the Seven Ingredients. In the area of Marketing, often we recommend a studio strengthen its brand identity, messaging and/or positioning.
RevThink’s Joel Pilger collaborated with Robb Wagner at Stimulated-Inc. to commission designer Christopher Cox for a marketing refresh of Robb’s firm. The results beautifully speak for themselves as presented on Chris’ website Change the Thought:
STIMULATED-INC. BRAND REFRESH
by Christopher Cox
I was again commissioned via RevThink on behalf of Stimulated-Inc. in Los Angeles for a brand refresh. The studio itself is unusual in that it produces ‘experiences’ via motion design, animation, video, projection mapping, sound and whatever else goes into the concert-going, retail and merchandising tract in this ever-evolving technological space age we now find ourselves in.
Taking all of this into consideration I knew the typical simply would not work. Neon was embraced as the color example of visual stimulation that could only be expressed by technology.
I was also tasked with copywriting on this project and wrote not only the positioning and strategical headlines but also all of the copy on the website. Every touch point was hit from logo, collateral, client-schwag, website to internal documents for presentation and invoicing. A series of minimal ultra-bright posters was created to embody the ‘visual experience’ aspect of the studio and it’s work. The end result of the entire project was a full-on embrace of the identity by the studio giving them new found confidence to express their unique voice.
