“All studios are essentially the same, right?”
No. As an owner, you struggle to see your studio as remarkable and one-of-a-kind.
Although you are brilliant at marketing your clients’ brands, you struggle to articulate your studio’s brand. The cobbler’s kids indeed have no shoes.
Creating a unique position in the marketplace is a critical component in your journey to building a thriving creative studio.
Using a proven methodology, let’s discover and articulate – a.k.a. “carve out” – your studio’s positioning.
Carve Out Your Positioning™
ESCAPE THE “SEA OF SAMENESS.” BE IRREPLACEABLE.
A 12-week curriculum delivered in biweekly sessions with guidance and accountability from your Advisor(s). In one quarter you will do the work and rapidly transform your creative business.
Modules
Survey the industry and see for yourself: everyone is dishing out the same word salad. Why?
Compare your positioning to your competitors. Are you imminently replaceable?
Dig deep to capture all the language which describes your incredible creative company. Now dig deeper.
Compile and condense your language until only two things remain true: the authentic and the remarkable.
You gave your studio a name – or a unique POV – for a reason. Leverage it and be irreplaceable.
Put your new positioning to the test in the real world. What do your peers say? What do your clients say?
It’s go time! Spread your new positioning across all your studio’s touchpoints: web, social, proposals, swag, and beyond.
Your Advisors
Brittany Grinham
Brand Advisor, Copywriter, Creative Director
NETFLIX | APPLE | TBWA | DEUTSCH | SAATCHI & SAATCHI LA | SAATCHI & SAATCHI LONDON | WIP | SUPERMOON | GREY
Joel Pilger
Global consultant advising the world’s leading creative studios.
IMPOSSIBLE | BIGSTAR | CREAM | DEFACTO SOUND | THE FURROW | GIANT ANT | LAUNDRY | MIGHTY NICE | METHODNMADNESS | POLYESTER | STATE DESIGN
Results
“The two biggest drivers of company value: one is cash flow, the other is positioning.”
JOHN WARRILLOW, AUTHOR OF THE ART OF SELLING YOUR BUSINESS
“Guys and gals, listen to Joel Pilger. We repositioned ourselves under his guidance and it has changed our success rate dramatically for the better.”
PJ RICHARDSON AT LAUNDRY
Want in?
Carve Out Your Positioning™ is a program within Studio Accelerator™
✓ 12-week program
✓ 6 x Modules
✓ Biweekly sessions with your Advisor(s)
✓ USD 3K per month*
✓ Includes Confab membership ($495/mo value)
* Quarterly commitment of $3K/mo for 3 months. Money back guarantee. Price shown is for US and Canada-based companies, other countries may be lower, please inquire.
Learn more about Studio Accelerator™