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Our next Creative Entrepreneurs gathering will be October 27th at Terranea on the topic of BULLETPROOFING PROFITS.
This is the moment when good ideas die. Because while your firm often creates killer pitches, you flounder trying to figure out how to present your big content idea in a way that really makes it sexy and sellable to distributors.
It is indeed worthwhile for you to explore a content development strategy. But where do you begin?
Taking a hard look at the reason the majority of firms don’t win pitches: it’s not what you’re pitching, it’s HOW you’re pitching. The final HOW: don’t stop pitching.
Taking a hard look at the reason the majority of firms don’t win pitches: it’s not what you’re pitching, it’s how you’re pitching. This week we examine the chemistry of your pitch presentation itself.
To be great at sales, you have to be great at marketing… and being great at marketing means outreach that is consistently, personal, and at massive scale.
Sales is not a service. Sales is expertise and leadership. Get ready to shift your thinking and start upselling.
An interview with Robert Blatchford discussing the evolving – an increasingly critical – role of business development at creative agencies, studios and production companies.
If you’re like most firms, you present your ideas from a beautifully printed book. This week’s HOW #4 reveals why that’s a mistake.