"That's the bit that's been really interesting to me is, can we not sacrifice our creative morals for the sake of commerce? Can both of those things exist?" – David Sheldon-Hicks In this episode of the RevThinking podcast, Joel Pilger has a conversation with David Sheldon-Hicks, Founder at Territory Studio. RevThinking with Joel Pilger · Ep...
1. Creative
“It’s a very delicate ecosystem but really my job as the owner is to make sure the company is healthy. It’s almost like a child or a person that I am caretaker of.” – Erin Sarofsky, Sarofsky Listen to past episodes at the RevThinking Podcast page. SEARCH THE REVTHINKING PODCASTListen on Apple Podcasts...
“The studio has a story arc, and then every project is its own story arc, and your relationship with that client is a story arc, and then you have a bunch of staff that have their own story arc. And I think that with enough thought and intention, you can line those things up.” –...
"How can I as a marketer ignite the pathway – that I want – when somebody is reacting to my fill-in-the-blank?'" – Nina Stanley In this episode of the RevThinking podcast, Joel Pilger sits down with CCO and Neuromarketing Officer Nina Stanley at MOD to explore the her journey of helming her creative agency. They...
Mailchimp finds success with in-house video (and audio) campaigns And, how it weaned itself off of agencies like Droga 5 This was a fascinating read because it highlights a direct-to-consumer brand taking creative into its own hands to convert small business owners to customers, and pushing its agencies aside. The nine-person Mailchimp Studios team (six…
Deepfake technology is forcing reforms on publicity and privacy rights And those reforms, alongside developing technology, point to coming controversies on the horizon I have written about the challenges of deepfake technology before in Newsletter #146, and this piece above reflects a crossroads for deepfake technology in entertainment. Because though “many of the nightmare scenarios…
"'Everyone's so happy here, it's such a cool place to work!' But when push came to shove and hard decisions had to be made, that culture exploded." – David Schwarz When running a creative firm, the early years are marked by a focus on marketing, sales, and growing your business. Then as your business evolves...
"You can gain great traction by doing the opposite." – Richard Holman Where do great ideas come from? Is there a methodology for generating great ideas? In this episode of the RevThinking podcast, Joel Pilger speaks with Richard Holman on the topic of Creativity, Love, and the Power of Ideas. You know great ideas are...
"When I came in, narratives were rousing battle poems that got lost in a powerpoint deck that just got filed away. But I think right now and what we are trying to do is to be able to translate that into things that can be experienced by more people. " – Matt Taylor In this...
"We all didn’t get into this only to do client work... Make something... But don't make stuff for the industry. The industry doesn't care." – Dallas Taylor In our ongoing Profile of the Creative Entrepreneur series, we interview inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and commerce. In this...