"We all didn’t get into this only to do client work... Make something... But don't make stuff for the industry. The industry doesn't care." – Dallas Taylor In our ongoing Profile of the Creative Entrepreneur series, we interview inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and commerce. In this...
7. Entrepreneurship
"We look at what's there... so we know exactly what's going on. We know the trends, we know what works, we know what doesn't work. And we know what brand is doing what." – Yann Lhomme In our ongoing Profile of the Creative Entrepreneur series, we interview inspiring creative entrepreneurs to learn about their journey...
"The question is, 'Should I even charge by the hour?' To me it's a collective hallucination that this is the way professional services are bought and sold." – Jonathan Stark In this episode of the RevThinking podcast, Joel Pilger speaks with Jonathan Stark at Ditching Hourly as they join forces to eradicate the practice of...
Earthquakes: Accenture Interactive and S4 Capital models point the way to next gen customer needs As CMO needs evolve to become increasingly digital, two new market entrants find wins I think this interview above should be read side-by-side with this Digiday interview with S4 Capital and former WPP CEO Sir Martin Sorrell. Accenture Interactive had…
"As the brief writer, what bit of yourself do you put into it? Because otherwise it's just a flat piece of paper that could have been written by a robot." – Tim Hughes a.k.a. The Brief Doctor In this episode in our the Revthinking podcast, Joel Pilger speaks with Tim Hughes, the Brief Doctor. They...
“It does not matter how slowly you go so long as you do not stop.” – Confucius We all know big results come from small changes, applied consistently over time. But have you ever considered the opposite? That big failures come from small failures, endured consistently over time. Last week Tim Thompson and I were walking…
In my last email I offered to share a few example exit strategies, or more to my point, “conversion strategies.” With that, my inbox promptly blew up. 🙂 Warning: whenever Tim Thompson or I speak in public on this topic (escaping the work-for-hire model / converting your business into an asset), owners get upset. Someone in the…
"I've just given up on caring about looking stupid and/or failing... I have no qualms trying, and then adjusting." – PJ Richardson at Laundry In this episode in our Profile of the Creative Entrepreneur series, Joel Pilger speaks with PJ Richardson, ECD and co-owner at Los Angeles-based creative studio Laundry. In our ongoing Profile of the Creative...
The Video of the Week Netflix and Liverpool FC worry about Fortnite, and they are right A virtual concert by DJ Marshmello within Fortnite attracted 10 MILLION concurrent players and 60M estimated total viewers on Saturday. So when Netflix states in its quarterly earnings that “We compete with (and lose to) Fortnite more than…
