Brands’ needs for “cheaper services” raise ethical questions around the ad industry But, in digital advertising, efficient may be more valuable than cheap The Digiday piece above, breaking down the increasingly “transactional” nature of agency-client relationships, emerged last week alongside side this AdAge piece arguing for ethical media buying, which asked “What would an ethical…
“The demand for certainty is one which is natural to man, but is nevertheless an intellectual vice.” — Bertrand Russell Two weeks ago one of my clients (a motion design agency owner) was sharing her top goals with me and she let slip this zinger: “Oh, and I want us to generate more consistent revenue……
“It does not matter how slowly you go so long as you do not stop.” – Confucius We all know big results come from small changes, applied consistently over time. But have you ever considered the opposite? That big failures come from small failures, endured consistently over time. Last week Tim Thompson and I were walking…
In my last email I offered to share a few example exit strategies, or more to my point, “conversion strategies.” With that, my inbox promptly blew up. 🙂 Warning: whenever Tim Thompson or I speak in public on this topic (escaping the work-for-hire model / converting your business into an asset), owners get upset. Someone in the…