Brands’ needs for “cheaper services” raise ethical questions around the ad industry But, in digital advertising, efficient may be more valuable than cheap The Digiday piece above, breaking down the increasingly “transactional” nature of agency-client relationships, emerged last week alongside side this AdAge piece arguing for ethical media buying, which asked “What would an ethical…
6. Operations
The Video of the Week David Beckham delivers AI-generated, deep-fake multilingual malaria awareness Back in Newsletter #146, I highlighted how deepfake videos (convincing but fake audio and video) “present real challenges, and surprisingly, opportunities for publishers”. Here, RG/A, Ridley Scott Associates and video startup Synthesia partnered produce a video of international superstar David Beckham speaking…
AdAge delivers an inside look into Woven, P&G’s in-house strategy A year later, obvious successes, but more departures than perhaps was anticipated It has been almost a year since we first heard of P&G’s cross-holding company, internal agency model (when I warned in Newsletter #114: “In-house marketers, do not emulate P&G’s new model… yet”) ,…
“The biggest boom” for animated content from Amazon, Apple, Hulu and especially Netflix And studios are now struggling to keep up with a limited talent pool Back in October I wrote about how Dreamworks’ reboot of She-Ra was a next-gen animation business case study, because of how heavily it was relying on Netflix for survival….
"One of the things I learned in building Bark Bark was that the more specialized we could be, the more successful we were going to be." – Brian Tolleson In this episode in our Profile of the Creative Entrepreneur series, Joel Pilger speaks with Brian Tolleson of creative studio Bark Bark. In our ongoing Profile...
Are you more excited about today or tomorrow? Last night during our London QOHORT mastermind at SoHo House, one of the owners shared his struggle with wearing the title of CEO: “I’m not even really sure what that title means…” Upon hearing this our featured guest Blair Enns (of Win Without Pitching fame) encouraged this owner with a…
"There's no cause without capital. And capital is what fuels it." – Chris Do In this episode in our Profile of the Creative Entrepreneur series, Joel Pilger speaks with Chris Do at Blind and The Futur in our series focused on inspired creative entrepreneurs and their journey navigating the intersection of creativity and commerce. Listen to...
