Does your creative firm speak to the world in a way that stands out and inspires?

If the answer to this question is yes, congratulations. Your studio is well positioned.

As for me, I learned the hard way that great creative firms must also be great marketers. After all, if you aren’t great at marketing and positioning your own brand, what client would trust you to market and position theirs?

We know in today’s saturated marketplace, brands that cannot differentiate quickly die. This is not only true of your clients’ brands, it is true of your brand. So if your creative firm doesn’t stand out, soon it won’t be standing at all.

Which should lead us to ask, what defines a well-positioned creative firm? Do any of us in our industry really know?

Starting with WHY

Simon Sinek’s famous presentation is one of the most-watched TED Talks of all time. If you haven’t seen it – or seen it recently – watch it. His words will inspire you.

Why is his talk so popular? Because not only does Sinek get to the bottom of…

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