“As the brief writer, what bit of yourself do you put into it? Because otherwise it’s just a flat piece of paper that could have been written by a robot.” – Tim Hughes a.k.a. The Brief Doctor
In this episode in our the Revthinking podcast, Joel Pilger speaks with Tim Hughes, the Brief Doctor. They discuss the rising importance of this little-understood thing known in our industry as “the creative brief.” As well as tackle questions like “When a creative brief is rescued from mediocrity, what is now possible?”
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