RevThinking 013 | Tricia Melton - The Big Shift and What It Means to Agencies | RevThink

headshot-triciaWhat is The Big Shift? And what does it mean to entertainment marketers… and the creative agencies that serve them? For a peek behind the curtain to learn what clients are up against, Joel Pilger and Tim Thompson interview TV marketing and branding executive / consultant, Tricia Melton.

In this episode, we discuss:

  • The Big Shift: thanks to the evolution of VOD and OTT, the viewer now owns the entire experience.
  • Despite the disruptions, for design and branding companies, “out of chaos, comes opportunity” But where are the opportunities?
  • Maybe you as an agency owner don’t have to have all the right answers. Maybe just start asking your clients the right questions?
  • When a need arises, how does your creative shop’s brand – and being narrowly positioned – influence whether or not the client calls you with a job? And if your brand is off, how do you get it back on track?

Listen or subscribe to the RevThinking podcast at iTunes, Spotify, or Soundcloud.

REVTHINKING PODCAST
Listen on Apple Podcasts
Listen on Spotify
HOLLYWOOD BREAKS PODCAST
Listen on Apple Podcasts