"You don’t need... big agency holding companies anymore." | RevThink

Building business in the client-direct space is difficult. But it’s where the greatest opportunities lie:

“Maybe there will be a dozen big entities that will be able to service big clients, but in addition there will be a huge number of small, but very specialist, creative agencies. In this day in age, to be creative, you don’t need the infrastructure of big agency holding companies anymore.” – Anatoly Roytman, Managing Director at Accenture Interactive

From Campaign, May 17, 2018.

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