Building business in the client-direct space is difficult. But it’s where the greatest opportunities lie:
“Maybe there will be a dozen big entities that will be able to service big clients, but in addition there will be a huge number of small, but very specialist, creative agencies. In this day in age, to be creative, you don’t need the infrastructure of big agency holding companies anymore.” – Anatoly Roytman, Managing Director at Accenture Interactive
From Campaign, May 17, 2018.